MG Stall - Auto Expo 2025
Challenge
Creating a cohesive and captivating visual experience that would distinguish MG in the competitive environment of Auto Expo 2025. We needed to design content that would effectively attract visitors, maintain engagement throughout their time at the stall, and clearly communicate the brand's unique positioning between heritage and cutting-edge innovation.
Solution
We conceptualized, designed, and produced an extensive array of dynamic visual content specifically formatted for deployment across all digital displays within the MG exhibition area. This included animated brand stories, interactive product showcases, immersive heritage timelines, and technical specifications presented through sophisticated visualization techniques. All content was orchestrated to ensure consistent brand messaging and maximum visual impact throughout the visitor experience.
Results
The MG stall distinguished itself with engaging, high-quality screen content that effectively communicated brand values and vehicle features. Our visuals contributed significantly to MG's strong presence at the expo, driving high visitor engagement, extended dwell time, and enhancing brand perception among attendees. The exhibition was frequently highlighted in media coverage of the event, further extending its impact.